Preserved By Death!!
First in an undetermined series of recycled off cuts, not worthy to adorn the crest of this fine online journal of self-indulgent nonsensical mental indiscretions indecisively strewn from start to finish in a haphazard fashion, liable to change at random.Villages shocked by horrific news!!!!
Past header pic magically migrates to this location below:
Btw... this was taken in Hanoi at the security post for Ho Chi Minh's MausoleumNo Cameras, short sleeves or smiling allowed, thank you very much.
As it upsets Uncle Ho's beauty sleep, which will last eternity at least...
end of part one
Also just thought I'd add extra for experts:
blah blah blah work work work sleep sleep sleep you you you
1 comment:
What is a Brand?
"Brand is the 'f' word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do" - Mark di Soma, Audacity Group
Many people have a perception of what a brand is, and in many cases believe it simply refers to an organisation's logo. However, a brand is how an organisation is perceived by those who interact with it. Things that build this include the logo, customer service experience, communications material, reputation, and employer brand.
The following description says it all:
"A brand is the 'personification of a product, service, or even entire company.'
Like any person, a brand has a physical 'body': in P&G's case, the products and/or services it provides. Also, like a person, a brand has a name, a personality, character and a reputation.
Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend, or merely an acquaintance. You can view it as dependable or undependable; principled or opportunistic; caring or capricious. Just as you like to be around certain people and not others, so also do you like to be with certain brands and not others.
Also, like a person, a brand must mature and change its product over time. But its character and core beliefs shouldn't change. Neither should its fundamental personality and outlook on life.
People have character.so do brands. A person's character flows from his/her integrity: the ability to deliver under pressure, the willingness to do what is right rather than what is expedient. You judge a person's character by his/her past performance and the way he/she thinks and acts in both good times, and especially bad.
The same are true of brands."
Robert Blanchard, former P&G executive, from "Parting Essay," July 1999
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